#calculate ecpm
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applixir · 3 months ago
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Use the calculator to estimate your website’s advertisement revenues. "*" indicates required fieldsEstimated Monthly Pageviews*eg. 300 visitors – 3 pages/visit = 900 pageviewsNiche / Industry Average eCPM (RPM)*Low = $5, Average = $15, High = $30Estimated Monthly RevenueEmailThis field is for validation purposes and should be left unchanged. “How much does a website with X visitors make?” is one of the most common questions from new website investors or builders. While every niche and website is different, and many factors affect monetization, some tools can estimate what a website owner can expect. Website, and ad revenue calculators, are some of the best tools for estimating potential ad income a website can expect to bring in based on traffic. Let’s get into this calculator and how it works. How To Estimate Website Ad Revenue: 3-Step Process Estimating website ad revenue is simple, but getting the best possible estimates is a multi-step process. Remember that an estimate is just that: a good idea of what the site should earn on average. Factors like... Website Ad Revenue Calculator
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fiilme · 1 year ago
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Use the calculator to estimate your website’s advertisement revenues. "*" indicates required fieldsEstimated Monthly Pageviews*eg. 300 visitors – 3 pages/visit = 900 pageviewsNiche / Industry Average eCPM (RPM)*Low = $5, Average = $15, High = $30Estimated Monthly RevenueEmailThis field is for validation purposes and should be left unchanged. “How much does a website with X visitors make?” is one of the most common questions from new website investors or builders. While every niche and website is different, and many factors affect monetization, some tools can estimate what a website owner can expect. Website, and ad revenue calculators, are some of the best tools for estimating potential ad income a website can expect to bring in based on traffic. Let’s get into this calculator and how it works. How To Estimate Website Ad Revenue: 3-Step Process Estimating website ad revenue is simple, but getting the best possible estimates is a multi-step process. Remember that an estimate is just that: a good idea of what the site should earn on average. Factors like... Website Ad Revenue Calculator
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adapexllc · 4 years ago
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Google AdSense Revenue Program by Adapex
Adapex experts use Google AdSense programs for their publishers. it provides a network for displaying ads to the targeted website or audience. Adapex maximizes your website monetization and increases google AdSense revenue.
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bluemetasblog · 3 years ago
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CPM Calculator - How to Calculate the Cost of Advertising
A CPM calculator is a useful tool for online marketers and publishers who are interested in the cost of advertising campaigns. CPM stands for cost per thousand impressions, and is a popular measure of advertising volume. CPM is used to determine the price of ad campaigns and is often used in conjunction with cost per click (CPC) rates to determine relative pricing. These online calculators are also useful for determining the number of impressions a particular ad has received.
To use a CPM calculator, enter your stats and metrics and click the "calculate" button. The calculator will provide a total cost per 1,000 impressions. For example, if your ad campaign cost $100 but received 5000 impressions, the CPM for that campaign would be $60. Then, you can multiply that cost by 1,000 impressions to determine the total cost of your campaign. Using this calculator, you will be able to compare your advertising costs to a benchmark.
While the CPM metric is an effective tool for measuring ad performance, it is not a great predictor of conversion rates. A higher CPM indicates that ad campaigns are working. Using a CPM calculator is a great way to improve your marketing results. It's easy to use and can help improve your marketing campaigns.
When looking at the cost of advertising, it's important to remember that CPM should be used in conjunction with other metrics. For example, you might also want to consider CTR, or click-through rate, which is a more accurate measure of the effectiveness of an ad campaign. In the case of social media, CPM is often used to determine how much a product or service costs to acquire.
CPM rates can fluctuate month-by-month and year-over-year. This is because industry trends and global trends can affect CPM rates. For example, CPM rates may drop dramatically during the winter or spring seasons, but they might spike during the holiday shopping season. In addition, the metric is affected by other factors, such as political and social issues.
To calculate CPM, you need to know the total cost of an ad campaign and the total number of impressions. Once you have this information, divide the total cost by the number of impressions to get the eCPM. If the eCPM is higher than the cost per thousand impressions, then the publisher will earn a higher total ad revenue.
CPM is the most effective advertising metric when a brand campaign requires reaching a large number of people. It allows advertisers to be more targeted and know how much of the target audience has been reached. CPC, on the other hand, is used when a fixed number of users click on a link. In both cases, the advertiser only pays for the action he or she wants.
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applixir · 5 months ago
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saastrac · 5 years ago
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AdSpyglass Review 2020: The Best Ad Management Solution For Enterprise
ad mediation technology
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Technology empowers you to claim higher. And it seems very accurate that the utilization of ad mediation can really help you to grow your business. Basically, it’s a technology using which web publishers can find optimized ad networks to create better revenue-generating opportunities for their business.
In brief, we can say that using ad mediation services like AdSpyglass provides you with the most profitable offers from all ad networks. And you need to opt for the one which has a better CPM.
AdSpyglass is one of the best ad mediation network founded in 2014. And since then, it has been developing as a platform that can deliver better results for the advertising industry. AdSpyglass provides you with a wide variety of ad formats like display banners, Direct links, push notifications, etc.
This post is about AdSpyglass review 2020, to breakdown its numerous features and provides you a quick comprehension of its pricing, working, and other things you want to know.
Why Use AdSpyglass?
The good thing about this ad management platform is that it works in favor of consumers. It has the purpose of filtering out the ads with higher CPM from multiple ad networks. That way, publishers (advertisers) can find the popular ad format and include them all into their stack. So, they can enhance the opportunities for getting more revenue.
However, most of the time, retailers don’t have enough resources to identify a high CPM ad network. And that results in the failure of their ad strategy. According to the previous researches of AdSpyglass, a single advertising network has approximately 10 to 50% of your traffic. While another part of your traffic gets on resale to other networks, or it remains unclaimed for all.
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Many advertising networks and advertisers do real-time bidding using the RTB mediation platform (AdSpyglass) to claim the rights to redeem that traffic. Amidst the top best ad networks, some of them have a connection with AdSpyglass like Propeller Ads, ExoClick, TrafficStars, AdsTerra, etc.
With so many ad networks, publisher (advertisers) has the option to look for the most gainful ad offers, which has the highest fill rate. Besides that, AdSpyglass has all the features that you can get with an ad network, for example, geolocation, demographics, and other ad targeting options.
Also, you don’t want to forget about mobile advertising, as now it has become a huge source of revenue for advertisers. With AdSpyglass, you can work for both mobile and desktop platforms. So, you can get more revenue for your business.
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AdSpyglass Main Features:
In the highly competitive field of ad mediation, AdSpyglass has claimed its space as a very effective tool, because of its highly productive features. Still, it’s a very cost-efficient tool, which makes it a popular choice amongst the advertisers.
Here are shown some of its amazing features, which can help you to gain more revenue for your business.
Compare the offers from the ad networks with higher CPM.
Provide you with the most profitable ad network with 100% fill rates.
Different choices with ad formats like Display banners, Pop-unders, Interstitials, Direct links, Video banners (For both Desktop and Mobile platforms).
Priorities network-based on-site location and business niche.
Target your ad networks based on Geographic locations, Purchase history, Retargeting, and Site-specific.
Easy payment options available such as Paypal, Bitcoin, Webmoney, Paxum, Payoneer, ePayments, Bank transfer, etc.
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How AdSpyglass Works?
Using ad mediation technology, AdSpyglass automatically lookout for the most beneficial offers from the high CPM ad network. It is one of the best tools for both publishers (advertisers) and ad network owners. As publishers get access to the most profitable offers for their business, and ad network companies can also get their payouts more easily.
Here is the short video about AdSpyglass, which explains the importance of ad mediation for any ad publishers. So, they can generate better revenue for their own business.
https://youtu.be/a9PifPnTajY
Most of the webmasters face problems to monetize their websites to gain income. AdSpyglass works with those webmasters to provide you with multiple ad networks simultaneously. It has an automated system that filters out the ad network with high CPM rates.
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Easy To Use Dashboard:
It has a unified reporting dashboard where you can check the ad networks, which can get you more revenue. There you can compare networks to find the ones which can add more value to your ad stack.
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Calculate Your Earnings:
With so many ad networks, it becomes difficult to gauge the earning potential of each network. However, AdSpyglass provides you with an – Earning Calculator. Using that, you can estimate the earnable profit from your ads.
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With slider options available, you can set your priorities with traffic and your current income. And it will automatically predict the future earning of yours.
Support Major Ad Network:
AdSpyglass support most of the major ad network which has high eCPM rates. And to learn more about those ad networks, you can also check the blog section of AdSpyglass. There you can find reviews about popular ad networks like clickadu,  adsterra, trafficshop trafficforce, etc.
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Anti Blocking Solution:
Ad blockers are the huge upset for the publishers, as it makes them quite an opportunity to earn more revenue. Although adblocker technology is becoming more robust and nowadays, more people have started using such tools. However, with AdSpyglass, you have the Anti-AdBlock solution. That is capable of avoiding most of the AdBlock mechanisms.
Pricing Plans For AdSpyglass:
AdSpyglass lets you use its best features free for 14 days of a trial offer. After that period, it will automatically shift you to the paid plan according to your usage. To check out the pricing details, have a look at this image.
Final Verdict: AdSpyglass Review 2020:
From what I have experienced, most of the marketers and advertisers are very competitive. And they look for the facets which can deliver multi-tasks for them. As far as ad management concerned, I think that AdSpyglass gives you better options by unifying all the popular ad networks under a ad management platform. And the best thing about this tool is that you can sign up and use it for free for 14 trail days.
I’m already fond of the amazing features of AdSpyglass. As a marketer/advertiser, I really liked their native earning calculator using which anyone can estimate their future profits from ads. All things considered, AdSpyglass is the best solution for web publishers and webmasters to enhance their earnings by 50% and more.
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Originally Published on: SaaS Trac
About the Author :
SaasTrac is one of the trusted places where users can find reviews on different Saas Products, Software, and Platforms. Our major goal is to let users know the detailed and the most helpful information possible about every product — the good, the bad, and the ugly in the SaaS space.
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adapexllc · 4 years ago
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Best Ad Monetization Service with Adapex
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Adapex helps their publisher partners by increasing their ad monetization. App monetization software helps mobile application developers and publishers to earn money from their apps through mobile app advertising. Adapex provides the Best Ad Monetization service. Ad monetization is becoming one of the single most important aspects of mobile marketing.
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samuelpboswell · 5 years ago
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CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
The post CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub appeared first on Search Engine Journal.
from The SEO Advantages https://feedpress.me/link/13962/13760375/375099
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campdrift · 5 years ago
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CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
The post CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub appeared first on Search Engine Journal.
from Search Engine Journal https://ift.tt/33bCKYj
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bluemetasblog · 3 years ago
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How to Use a CPM Calculator
A cpm calculator is a handy tool for anyone involved in online advertising. The calculator will allow you to determine the average cost per thousand impressions, or CPM. It is especially helpful for measuring the effectiveness of your advertisements. If you can accurately calculate your CPM, you'll be able to optimize your ads and improve your brand awareness and conversion rate. Here are some tips to keep in mind:
The first thing to do when using a CPM calculator is to enter the number of impressions you've reached. Once you've entered this number, you can then multiply that number by 1,000 to find the cost per thousand impressions. If your CPM calculation is within a thousand, you'll get the total cost of your advertising campaign. You can also use a CPM calculator to find the CPM rate for email marketing.
The second thing to do is enter the amount you're willing to pay for a particular impression into a CPM calculator. A CPM calculator is great for online advertising, but it is not fool-proof. It does require some experience to use, but once you've mastered the formula, you'll be able to make informed decisions when it comes to ad placement. By comparing the cost of advertising to the revenue generated by each impression, you can determine if it's worth your time and money.
Finally, a CPM calculator is useful for determining how much a particular ad costs per thousand impressions. Using one will help you reduce your average bid and increase your brand exposure. Once you know how much you're paying for a thousand impressions, you can adjust your media budget and focus on the platforms with better results. There's no need to spend a fortune on advertising if you're not sure what the actual cost will be. Using a CPM calculator is essential to establishing your media budget and planning your campaigns.
In addition to determining how much your advertisements will cost, a CPM calculator can also be useful when choosing a platform for your campaign. If you're planning on launching a new website, it is important to know how much to spend on advertising. Without marketing, your website will never rank well on the search engines and will ultimately lead to a lack of sales. The CPM calculator will give you an idea of how much to spend and where to get the most bang for your buck.
While this calculation may seem complicated, it is crucial to know how much to spend on ads. This metric is not as complicated as it sounds. You simply need to multiply the target ad size by the frequency of that audience. Moreover, you should know how many impressions your ad will receive each month. The more impressions ad receives, the higher the CPM will be. You can use the eCPM calculator to determine how much to invest in a campaign.
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i-globalone · 6 years ago
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Hello Readers!! Basically there are lots of Advertising methods in the internet for the website holders, While you can direct traffic that comes to your  website toward buying a product or service, some websites, particularly magazines and blogs, earn revenue other ways. One is to include advertising spots that promote other sites and services. These spots can be banners, video, text links, or specific articles on your website, such as product reviews. When building your website, you have to consider how to earn revenue from your website or blog and the different types of advertisements that you can place within the website structure. With strategic planning, you can monetize your website, maximizing your profits.Cost Per ClickIn this revenue model, the user clicks an advertising text link or banner, such as an image, text, or video. The advertiser pays the website owner each time users click the mouse and visit the advertiser’s product or service website. The Cost Per Click (CPC) varies based on many factors, such as the type of visitors coming to the website and website competitors. For example, you can set the cost of a banner click at thirty cents each time a visitor clicks this banner, the advertiser pays you this amount of money. This model does not include how the visitor interacts with the advertiser’s product or website; the payment process is complete once the user clicks the banner. Usually, this model is suitable for websites of all sizes that would like to generate revenue from advertising. Visitors with the potential to click banners on your site have the potential to click other links on your site, which can lead to possible revenue. Ad providers such as Google AdSense, Yahoo Publisher Network, and Facebook handle the CPC campaigns for your website.Cost Per MilleThe Cost Per Mille (CPM), or the cost per thousand, impressions model refers to the cost that an advertiser pays a website owner to display the advertiser’s banner on the website owner’s site to visitors a thousand times. For example, an advertiser pays you to display his banner for a number of website users regardless of whether they click the banner or not; these displays are known as banner impressions. These impressions do not include actions such as refreshing the page from the user’s browser. Therefore, if you sell 1,000 impressions on your website for $2 and the advertiser buys 10,000 impressions, he will pay a total of $20 to you for displaying the banner to 10,000 of your website visitors. CPM is most profitable if your website receives a lot of traffic or page views because you can sell large numbers of impressions to different advertisers, and use rotating ads methods to display multiple ads in the same advertising area. CPM ad providers include Facebook and BuySellAds that deliver advertising banners to your website.Cost Per ActionThe Cost Per Action (CPA) is commonly used by advertising networks and it refers to an advertising campaign that pays you when your website visitors click the advertiser’s banner, which links them to the advertiser’s site, and then conducts a specific process. This process can be buying a product from the advertiser’s store, which is known as Cost Per Sale (CPS), or it can be completing a form to sign up for a service or information or completing a survey page, which is known as Cost Per Lead (CPL). Most affiliate marketing campaigns are based on this model: they only pay the website owner once visitors respond to the ad by buying a product or completing a form or survey. If your website is new and does not have much potential traffic, you will not be able to generate good revenue from this type of ad. You first must build trust with website visitors in order for them to click links on your website and trust the products being advertised.Fixed-Price BannersThe fixed-price banner model means the advertiser pays a fixed amount for placing their banners on your website for a period of time that is usually one month or more. In this case, the cost is paid in advance regardless of the number of clicks or impressions the banner receives. The more clicks the banner receives, the greater the possibility that the advertisers renew their banner placements for additional months. The advertisers choose which websites to place their ads on based on a number of factors, such as the amount of traffic the website receives, the category of the website, and the impressions that each page receives. The fixed-price model is one of the easiest advertising models because you do not need to join an advertising network to implement it; all you need to do is contact advertisers and invite them to advertise on your website. There are some networks, such as BuySellAds, that help you market your website banner zones and provide easy management platform for your banners.Effective Cost Per MilleWhile the Cost Per Mille (CPM) equals the display of a banner a thousand times to clients, the Effective Cost Per Mille (eCPM) refers to the action a user takes after clicking the banner. The eCPM is calculated by dividing the total earnings by the total number of impressions in thousands. For example, if an advertiser earns $3 from users’ actions, and the ad appears 1,000 times, the formula for calculating the eCPM is $3/1,000 *1,000 where 1,000 is constant, and the results of the Cost-Per-Click in this model is $3. We hope that you have enjoyed the above session of discussion about “Various Advertising Revenue Types To Monetize Your Blog”. We have tried our best to provide a detailed guide about various Advertising methods.If you are confused about anything then kindly drop a comment below. We will reply you as soon as possible.
http://www.globalone.com.np/2019/11/various-advertising-revenue-types-to.html
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adcertificates-blog · 6 years ago
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For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
only cost–per–click (CPC) ads entering the auction
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
both cost–per–click (CPC) and…
View On WordPress
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archiebwoollard · 7 years ago
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Quora Ads: How to Reach Your Target Audience at Key Moments
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to influence people during the consideration phase of their purchase process.
Quora enables your business to:
Reach a coveted audience. Quora has a worldwide audience of more than 300 million monthly unique visitors.
Deliver your message in a premium environment. On Quora, your message will only appear alongside content that’s on par with your brand. Quora is known for the quality of its questions and answers, and an internal team of moderators, along with the Quora community, is dedicated to maintaining that high bar.
Target for greater efficiency. Quora offers contextual and behavioral targeting options to reach your audience. You can choose to target certain content on Quora or reach people signaling an interest in your product or service. You can also further filter by location, device type, or mobile platform
Measurable results – Our ads platform makes it easy to measure the ROI of your campaigns. View standard metrics in our ads manager and track conversions using our Quora Pixel or integrate with our measurement partners.
Saranya Babu, Vice President of Marketing at Instapage, recognized early that Quora’s readers have high engagement with the topics and products they research. Instapage was already seeing organic traffic coming from its discussion posts on Quora, and knew that Quora’s ability to target ads to specific topics would drive additional growth.
“Quora is one of our highest-quality channels. Organic traffic coming from Quora has the highest visit-to-subscription conversion rate of any of our acquisition channels, and leads from Quora ads convert at 4-5x our other social channels.”
By leveraging both community content marketing and paid advertising, Instapage takes full advantage of Quora’s ability to deliver very high-quality leads.
Quora Ads Targeting Options
The content on Quora is organized in the form of questions and answers. A question is tagged with one or more topics (e.g. small business or start ups). With Quora Ads, you have the ability to target the content on Quora (contextual targeting) or target certain people based on behaviors (people-based or behavioral targeting).
Advertisers have the ability to create and target audiences in three different ways.
Website Traffic Audience: Create an audience based on traffic to your website. Target (or retarget) that audience of website users
Lookalike Audience: Create an audience based on an existing audience in the Quora Ads Manager. This new lookalike audience could have a higher potential of being high-value customers
List Match Audience: Create an audience based off a list of email addresses. Upload an existing list of email addresses to tailor campaigns and build a customized audience
Advertisers can use contextual targeting in four different ways.
Broad Targeting: Show your ads broadly across Quora. With Broad Targeting selected, Quora will automatically target your ads across the Quora audience, optimizing for people most likely to respond to ads. This does not require contextual topic targeting, which will give you the widest possible reach, but may come with a cost of reduced relevancy. We recommend testing this to determine if this is effective for your specific business.
Interest Targeting: Target users on Quora who have demonstrated recent engagement (such as questions read, upvotes) with certain topics. Audiences may not be reading about a specific topic at the moment, but to show your ad to people who have been researching certain topics, Interest targeting is a great option.
Topic Targeting: Question and answer pages are grouped into topics on Quora. Target the topics relevant to your business to reach your target audiences.
Question Targeting: Have your ad show up on specific questions pages of your choice. You can tailor your message exactly to that content.
Secondary Targeting Types:
Location Targeting: Target people by where they are. You can always layer in specific location targeting to any of the targeting options above to hone in on specific geographic areas. You can use Country, Cities, or Zip codes.
Device and Platform Targeting: Target people by specific devices they use. Similar to Location targeting you can always layer in device targeting to any of the options above to hone in on specific devices. Target by Mobile, Desktop or by Android or iOS.
Quora Bid Types
When it comes to setting your bid, Quora advertisers have the option to bid based on clicks, impressions, or conversions. When you choose to optimize for conversions, the platform will show ads to people who are most likely to take the conversion action you want them to take. For example, if you want to get app installs and you choose to optimize for conversions, Quora will show ads to people who are most likely to install your app.
CPC Bidding
Quora Ads run on a Cost-Per-Click auction model, which means you’ll determine and set the maximum price you’re willing to bid for someone to click on your offer. We’ll provide a suggested bid based on your targeting so you can get a sense of what’s a competitive bid.
Rather than just bidding on the lowest bid possible, focus more on what you’re willing to bid in the context of your product or service. This way, you’ll always optimize campaign results relative to your budget.
You only pay when someone clicks your ad. You can also set daily and lifetime maximum budgets so you’ll never exceed your intended spend. You can update bids at any time.
Target CPA Bidding
Conversion Optimized Campaigns on Quora are based on a user’s likelihood of clicking on an ad and performing a specific action. When you choose to optimize for conversions, you will define a target cost per action that the system uses as input for your bids. You will then be charged on a per impression basis, and the actual cost per action may differ from your target. Quora uses your target conversion value as an input to determine how many impressions the ad needs to be delivered on to hit the conversion value.
For every eligible impression, Quora calculates a predicted CVR (conversion rate) as well as a CTR (clickthrough rate) and uses that to come up with an eCPM (estimated cost per thousand impressions). For example, if the target cost per action was entered as $100, let’s say the CVR is 10% and the CTR is 5%. This would result in an .5 eCPM. The eCPM then gets entered into an auction and the highest eCPM ad unit gets delivery.
Conversion Optimized Campaigns help directly optimize for conversions. If implemented well, it should reduce your cost per conversion and result in an more efficient use of budget.
In order to optimize for conversions:
You must have the Quora Pixel installed or be using Quora’s integrated mobile measurement partners
It is recommended to have an existing conversion history with a minimum of 20 conversions per week for each conversion type
Existing campaigns must have some conversion history and reasonable performance
CPM Bidding
With the recent launch of CPM bidding, you now have three different ways to bid on the Quora Ads platform. With CPM bidding, you are paying for impressions and your CPM bid represents how much you are willing to pay to get 1000 ad impressions on Quora.
CPM bidding can be useful to advertisers who want to build brand awareness on Quora. You might consider using CPM bidding for broad branding campaigns such as trying to drive awareness of a new product or service, upcoming webinars, or conferences. Layered with our targeting features, you can reach a relevant, high-value audience and get your message out to many people reading about or interested in different topics on Quora.
Quora campaign structure
Quora’s campaign structure has 3 parts: campaign, ad, set, and ad. In order to help improve your Quora Ads performance, here are a few best practices for setting up your campaign structure.
Campaign level best practices
Install the Quora Pixel to unlock conversion tracking, retargeting, and lookalike targeting
Separate out campaigns for better analysis of performance (ex: targeting types, conversion events, separate budgets, etc.)
If you are consistently hitting the daily budget, consider increasing it to grow opportunities for impressions, clicks, and conversions
If you are not hitting the daily budget, look for opportunities to optimize such as increasing topics being targeted and increasing bids
Set up email reporting to get either daily or weekly reports for your account, campaigns, ad sets, or ads
Create interest parity for best-performing topic campaigns
Replicate best-performing campaigns for other geos, additional platforms, etc.
Ad Set level best practices
Separate out ad sets for better analysis of performance (ex: mobile split, location split)
When creating platform or location splits for an ad set, use the “import” feature to save time
Try not to overlap topics between distinct ad sets
When it comes to CPC bids, bid the true value of a click to help you win auctions and lead to higher CTRs, therefore lowering CPCs
To scale reach, input terms into the “find more topics” tool one by one to produce more long-tail options
Ad level best practices
Quora currently offers Text and Image based advertising units, which can be created using Quora’s self-serve Ads Manager. These units deliver high value for advertisers because it fits contextually with the written content on Quora.
Test multiple versions of ad copy to test messaging, CTA, or landing page while using unique UTM parameters
Try phrasing your headline as a question instead of a statement
Test between text and image ads to find the ones that work best for you
Follow the ad guidelines to make sure your ads aren’t getting rejected or suspended
Ensure that there is a strong cohesion between the ad and the landing page
Ad Types
With Quora’s Image Ads, advertisers can upload images alongside a text based ad copy to further showcase their product or service. You can also include a company logo. The Quora Ads platform will also generate a text-only version of your image ad to automatically optimize for the ad format (image or text only) that will perform best on a particular page.
How Image Ads work
Each image ad unit on Quora requires two things: a logo and a hero (or banner) image.
Company Logo
Upload a company logo by going to the profile dropdown menu in the Ads Manager platform and clicking Account Settings.
Some guidelines to follow when it comes to the brand logo are:
Accepted image formats : PNG, JPG
Size : displayed as a circle
Recommended logo image size : 30 x 30 pixels
Hero Image
Hero images can be easily uploaded directly at the Ad level in the Ads Manager platform. Some guidelines to follow when it comes to hero images are:
Accepted image formats : PNG, JPG
Text on ads : no more than 20% of text in images
Aspect ratio : 1.91:1 on desktop and 1:1 on mobile
Recommended image size : 1,200 x 628 pixels – Minimum size : 600 x 314 pixels
Image Approval Policy
Quora has high-quality standards for ads and may reject or suspend ads that do not comply with certain standards. Quora has the right, but not the responsibility, to review ads for compliance with our standards. Just like with text ads, image ads are also reviewed and approved.
Examples of images that are not permitted are:
Images that are not relevant to the text in the ad copy or landing page
Images with non-English text
Images that are too blurry or unclear
Images that contain profanity, sex, nudity, violence, self-harm, alcohol, drugs
Images that are sensational or controversial
Quora Ads Success Stories
MuleSoft’s primary approach was to advertise on topics with audiences that match their potential customer profiles. MuleSoft began by investing $1,000 in ads on Quora, but quickly increased their spend after repeatedly obtaining high quality leads on the platform
After getting a feel for Quora’s Ads offering, MuleSoft was pleasantly surprised by their results. They characterized their conversion rates as “really high,” adding that their conversion rates and cost per lead are in double digit improvements compared to other digital ad channels.
MuleSoft was also pleased by the quality of leads generated on Quora, which they attribute to Quora’s highly-educated community of users who are truly interested in consuming and learning from the platform’s content. When looking at lead to MQL conversion rates, Quora performs just as well & in some cases better than the main platforms such as Facebook, LinkedIn, and Twitter.
“The ability to advertise on Quora’s highly engaged topics has been perfect for MuleSoft. B2B advertising is difficult with other social media channels, but the lead quality and conversion rates from Quora have made it to be a valuable part of our marketing mix,” said MuleSoft’s Demand Generation Programs Associate.
The Asana marketing team created ads for Quora that emphasized how their product could help people “work smarter” and eliminate emails, calendars and sticky notes. They also included the term “work tracking,” to help build recognition for the emerging category. In order to reach the people most interested in learning more about Asana, they targeted Quora Topics such as project management, product management, productivity, and of course the Asana Topic itself.
“Quora is a high intent destination where people are looking for solutions to specific problems, that’s why advertising on Quora is a natural fit for us.” Head of Asana User Acquisition
Summary
If you are new to Quora Ads, it’s easy to get started at quora.com/business. If you are able to commit to a daily spend of $100/day, you can sign up for QuickStart to get hands-on help from our account management team.
from RSSMix.com Mix ID 8217493 https://www.ppchero.com/using-quora-ads-to-reach-target-audiences/
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ianasennus · 7 years ago
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[Udemy] Digital Marketing Fundamentals - Acronyms and Abbreviations
Learn common acronyms their meaning and how to calculate them Requirements Basic understanding of Digital Marketing Description Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course. This is your Encyclopedia of these Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional. In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable. The course covers following terms and more will be added soon. A/B Testing AI AIDA  API AOR AOV ATD  B2B B2C BR CAC CLV CMS CPA CPC CPL CPM  CR CRO CRM CTA CTR CX  DM  DAM DMP DR DSP eCPM EPC ESP GA GTM HiPPO HITS KPI PPC PR PV ROAS ROI ROMI  SaaS SEM SEO SERP SLA SM  More coming soon… As digital marketing evolves there will be new terms added.  This course will be your guide for years to come. If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation. Why you should learn from me? I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.  In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association. I have an engineering degrees and an MBA.   Who is the target audience? Anybody who is interested in becoming a digital marketers Anybody who is interested in become a digital analyst Anybody who is in Marketing or Digital Marketing source https://ttorial.com/digital-marketing-fundamentals-acronyms-abbreviations
source https://ttorialcom.tumblr.com/post/179992928498
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applixir · 11 months ago
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